Built for intent.
Google ads reach patients at the exact moment they're searching for help. With Performance Max, AI-driven bidding, and enhanced conversion tracking, every dollar of spend is directed toward the people most likely to book — not just click.
Clean account architecture in Google Ads MCC, GA4 configured with the right conversion events, and Enhanced Conversions installed. Every campaign runs on accurate first-party data — the foundation Google's AI needs to bid intelligently.
High-intent search terms mapped to your services and location. Match types calibrated to capture demand without wasting spend. Negative keywords aggressively managed to keep every click qualified — no tyre-kickers, no accidental competitors.
The click is only the beginning. Every campaign is paired with a dedicated landing page built specifically for your clinic — fast, mobile-first, and integrated with your booking system so there's no friction between "searched" and "booked".
Responsive Search Ads and Performance Max asset groups tested continuously. Landing page variants split-tested against each other. Every test isolates a single variable — ad copy, offer, or page structure — so the learnings compound rather than confuse.
Once we know what works, budgets shift toward winning campaigns and Google's AI is fed cleaner conversion data to bid smarter. Cost per booked patient comes down as the account matures. Growth becomes predictable — not a hope, a plan.
Every engagement starts with a conversation. Whether it begins through the form, an email, or a phone call, the purpose is the same — to understand your clinic, your goals, your current patient sources, and what a meaningful result looks like for your business. If there's alignment on both sides, we'll arrange a call to talk through the details.
Once we're working together, the groundwork gets built — full ad account configuration, conversion tracking, a dedicated landing page, initial creative, and campaign structure. Every piece is built properly before anything goes live.
The first 30–60 days are about finding what works — which keywords convert, which ad copy earns the click, and which landing page structure closes the booking. You'll see early results, but the goal is to build a foundation.
Once we know what works, we double down. Budgets increase on winning campaigns, creative production ramps up, and cost per booking comes down as the account matures.
Google Ads used to be about manual keyword bids, tight match types, and gut-feel decisions. Today, Google's AI runs most of the decisions — Smart Bidding chooses the bid, Performance Max chooses the placement, and Enhanced Conversions feeds the data back into the system. The advertisers who win now aren't the ones with the most manual control — they're the ones with the cleanest data going into Google's AI and the sharpest creative and landing pages coming out of it.
Performance Max is Google's AI-driven campaign type that automatically places your ads across Search, Display, YouTube, Gmail, and Maps. It's powerful, but only when it's fed the right signals — clean conversion data, high-quality creative assets, and clear audience signals. For physio clinics, Performance Max often works well alongside standard Search campaigns, capturing intent that shows up outside pure keyword searches. Every setup is decided based on your clinic's specific goals.
First bookings usually happen within 2–3 weeks. But real, predictable results — where you know exactly what a patient costs and can scale confidently — take 60–90 days. That's why every engagement has a 3-month minimum: it takes that long to gather enough conversion data for Google's AI to bid intelligently and for us to know which keywords, offers, and landing pages actually work.
I produce the creative — Responsive Search Ads copy, plus image and video assets for Performance Max. You'll need to provide raw materials (clinic photos, videos of your space, any existing footage of you or your team), but I handle the strategy, copywriting, and production.
Yes — anywhere in Australia. Being Melbourne-based just means I know the local physio market well, but the Google Ads strategy works nationally.
Bigger agencies win on scale — they can throw junior staff and tools at the problem. I win on focus. Every Google Ads campaign I run is for a physio clinic, built and managed by me directly. You're not being handed off to an account manager, and your account isn't one of hundreds sitting in a project management tool.