Built for growth.
Meta has changed the game. Andromeda — Meta's newest AI system — has rewritten the rules of Facebook and Instagram advertising. The clinics that win now are the ones with a partner who understands how to run inside the new system.
Clean account structure, correct pixel and Conversions API setup, and campaign architecture built around Meta's Andromeda system. Broad audiences, minimal exclusions, and one clear objective per campaign — the setup Meta's AI is designed to reward.
Under Andromeda, creative is the new targeting. Every campaign launches with a diverse library of concepts — different hooks, angles, and formats — giving Meta's algorithm the variety it needs to find winners fast.
Ads bring the click. The landing page closes the booking. Every campaign is paired with a dedicated conversion page built specifically for your clinic — clean, fast, and integrated with your booking system so there's no friction between "interested" and "booked".
New creative angles enter rotation every 2–4 weeks. Underperformers are cut, winners get scaled. Every test isolates a single variable — hook, format, or offer — so the learnings compound rather than confuse.
Once we know what works, budgets shift toward the winners and creative production ramps up. Cost per booked patient comes down as the account matures. Growth becomes predictable — not a hope, a plan.
Every engagement starts with a conversation. Whether it begins through the form, an email, or a phone call, the purpose is the same — to understand your clinic, your goals, your current patient sources, and what a meaningful result looks like for your business. If there's alignment on both sides, we'll arrange a call to talk through the details.
Once we're working together, the groundwork gets built — full ad account configuration, conversion tracking, a dedicated landing page, initial creative, and campaign structure. Every piece is built properly before anything goes live.
The first 30–60 days are about finding what works — which audiences respond, which creative angles convert, and which offer performs best. You'll see early results, but the goal is to build a foundation.
Once we know what works, we double down. Budgets increase on winning campaigns, creative production ramps up, and cost per booking comes down as the account matures.
Andromeda is Meta's newest AI-driven ad system, and it changed how Facebook and Instagram ads get delivered. Instead of relying on manual audience targeting (interests, lookalikes, custom audiences), Meta's AI now decides which specific ad to show each individual user based on real-time signals. The advertisers who win under Andromeda aren't the ones with the tightest targeting — they're the ones producing the strongest, most varied creative. Every campaign I run for a physio clinic is built around this reality.
Under Andromeda, targeting is largely automated. Meta's AI already knows more about who to show ads to than any manual audience filter can define. What the algorithm doesn't know is what your clinic's ad should say — that's where creative does the heavy lifting. A great Meta ad for a physio clinic isn't just about reaching the right person; it's about giving them a reason to click, book, and walk through your door. That's where every campaign starts.
First bookings usually happen within 2–3 weeks. But real, predictable results — where you know exactly what a patient costs and can scale confidently — take 60–90 days. That's why every engagement has a 3-month minimum: it takes that long to test enough creative angles, hooks, and offers to know what actually works for your clinic.
I produce the creative — static images, short videos, and copy — designed specifically for Meta's platforms and built around Andromeda's preference for diverse, high-quality assets. You'll need to provide raw materials (clinic photos, videos of your space, any existing footage of you or your team), but I handle the strategy, design, and production.
Yes — anywhere in Australia. Being Melbourne-based just means I know the local physio market well, but the Meta ads strategy works nationally.
Bigger agencies win on scale — they can throw junior staff and tools at the problem. I win on focus. Every Meta campaign I run is for a physio clinic, built and managed by me directly. You're not being handed off to an account manager, and your Facebook and Instagram ads aren't one of hundreds sitting in a project management tool.